Mobile Marketing

URL Use
When analyzing the work of mobile marketing companies our research team delves into the URL strategy and usage scenarios for a mobile website compared to that of a standard desktop website. We analyze whether there are any differences in URL structure between a desktop and a mobile website, and if so, what decisions were made and how they affect search visibility. In addition, we compare how their strategy differs to other top vendors within the industry.

Mobile Compliant Code
It is vitally important to ensure that an optimized website will perform just as well across a number of different mobile platforms. We analyze the liberties taken to display content and information on a website and any interactive elements to ensure that they perform well under different environments including the popular Android and iPhone platforms. We believe it is important for mobile marketing companies to create pages with common mobile platforms in mind.

Navigation
In addition to the interactivity of a website, the structure of the navigation and how important pages are displayed visually to a user is also an important consideration. In a mobile marketing campaign, our research team delves into how links are laid out, how search engines are able to render the pages for mobile, and how users are able to navigate a website to reach their desired content. We also investigate the testing methods used to determine potential issues to prevent them.

Integration
One of the most crucial elements of creating a mobile marketing campaign is to ensure the mobile website is integrated into the current offerings of the client’s website. Mobile marketing companies should be able to produce websites which take advantage of the features of an existing website in addition to the existing infrastructure. We also analyze the different software tools which are used to ensure complete integration with the existing website.

Current
Mobile web technologies and infrastructure exists as one of the fastest growing areas in technology and online marketing. Our analysis investigates whether mobile marketing companies are taking new technologies and standards into consideration when developing mobile platforms for their customers. The vendors which we recommend often remain ahead of the curve to ensure that the mobile website will continue to function as needed with new platforms.