Social Media Marketing

Timeliness
In this day and age it is a fair expectation for a company to be attentive to their social media channels. Our analysis delves into how each social media marketing company handles the aspect of engagement in a timely manner by ensuring the right response is relayed to the right person without an unreasonable delay. Timeliness ensures that each marketing and supportive opportunity is taken through social media.

Brand Management
The component of brand management focuses on the ways the social media marketing company works to build and enhance a brand name through various social media channels. This often involves the use of paid promotional messages, creative messages, and engagement techniques to address questions, concerns, and comments made to the brand in social media. Having an attentive and engaging social media manager ensures the brand will be built positively over time.

Consultation
A social media marketing company is supposed to be an authority when it comes to building engagement in social media. We recommend companies which provide their customers with all matters of consulting to get the most out of their presence in social media. Whether it be through recommending different courses of action, different ways of communicating their offerings, and ways to encourage interaction, these social media marketing companies are true teachers and leaders in social media.

Methodology
Social media marketing relies on a company’s methodologies more so than almost any other type of online marketing service. The core beliefs and principles of the company will influence all activities which are utilized in social media. Our investigation ensures that the recommended companies are those which are founded on principles which closely align with the goals of a social network and brand engagement.

Reach
The concept of reach is a focus on how many potential viewers a brand’s message can reach through social media. One of the main objectives in social media is to reach the largest audience possible by producing insightful content which causes users to follow or otherwise interact with your brand in a positive manner. We measure reach based on the strategies used to achieve and measure the reach of a message and of a brand.